There are differing opinions on VSCO girls' environmental concerns. Įlle credits YouTuber Emma Chamberlain with popularizing the VSCO girl aesthetic. On August 30, 2019, TikTok added a VSCO girl filter, which included a water bottle decorated with stickers and a side ponytail with scrunchies. As of August 2019, The New York Times found "more than 422.4 million videos tagged #vscogirl on TikTok, most of them parodies". Roisin Lanigan of I-D believes this points to empowerment rather than mocking. Many parodies of VSCO girls, often by the subculture itself, exist. VSCO subculture emerged on and was named after the photo editing app, and spread to TikTok (notably), as well as Instagram and YouTube. Some teenagers associate the look with private schools and wealth. Fox Business estimates buying all of the products associated with the subculture would cost $229.89. There is controversy about the high cost of products associated with VSCO girls, especially due to the emphasis on brand-name products. Popular brands include Pura Vida, Hydro Flask, Nike, Brandy Melville, Lululemon Athletica, Fjällräven, and Urban Outfitters. Brands Īmong VSCO girls, use of the same brand-name products is a major component of the subculture. VSCO girls are sometimes identified as an opposition to the heavy make-up and unnatural perfection commonly associated with Instagram. Common cosmetics include Burt's Bees and Carmex lip balm, blush, such as Glossier Cloud Paint, and skincare products, such as Mario Badescu's Facial Spray. Many VSCO girls often wear a messy bun with a scrunchie or beach waves. VSCO girl hairstyles have been described by many as low maintenance. Makeup and hair are often kept simple for a natural and light look. VSCO girls use instant cameras and Fjällräven backpacks. These bottles are often paired with reusable straws. Hydro Flask water bottles, often decorated with sea turtle conservation-themed stickers, are popular among VSCO girls. Puka shell chokers are another popular accessory. They adorn their wrists with scrunchies and Pura Vida bracelets or similar handmade friendship bracelets. The "ugly shoe trend" popularized many of these styles. Black and white checkered slip-on Vans are also popular. Shoes popular with VSCO girls include Birkenstocks and Vans. Though VSCO girls are primarily associated with wearing shorts, such as Nike track shorts, some also wear " mom jeans" and include them as part of their style. They also like to take snapchat selfies with them.VSCO girls often wear oversized T-shirts, sometimes long enough to cover their shorts. Has a healing effect on the VSCO Girls that is similar to a Sandwich's effect on a Gamer. VSCO Girls are extremely annoying, and never run out of things to say, this is very powerful and can make a ton of people's heads explode with one word. Rebellious VSCO Girls use these to make others angrier. VSCO Girls are able to flex these to make people jealous and therefore weaker. They also claim to be "environmentally conscious" by using reusable straws and proclaiming "Save the Turtles!". VSCO girls are categorized by wearing scrunchies, Vans shoes, and oversized Tshirts as dresses, carrying Kanken bags, and using Hydroflasks. They are named after the photo editing app VSCO. VSCO girls first appeared in the summer of 2019.
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